It may seem very unlikely to you that information about your property can be used by a Real Estate Agent as a Buyer Conversion Tool, but it's absolutely true.

You see, when your Agent finds a qualified candidate that becomes totally in love with your home, the missing link in closing the deal is commitment. Being human just like you and I, the buyers commitment is often held up by fear. This (mostly) unwarranted fear is usually because they feel ill-equipped to make a decision because they don't have enough information.

Not enough to make an informed decision anyway. So, what we want to provide them with is, enough (or more than enough) information for them to make the right choice, which is to buy your home.

That's where the property information form comes into play. Once you enlist our help to sell your home we ask you to complete this form prior to listing it in the Escondido Multiple Listing Service.

Each and every one of our Real Estate Professionals will then be armed with this form to present to prospective buyers for your home. The Property Information Form can often be the straw that broke the reluctant camel's back into submission (and signing a contract to buy your home with us right there and now).

See below for an example of the form. Please note that a PDF version is available for you to download and print that is located below the form.

Download Property Information Form Here

You may be wondering why this information can aid your Agent as a buyer conversion tool. The reason is really very simple. When the potential buyer has the property information they start to mentally complete the buying process in their minds. They'll begin to start to visualize all of the details of the buying process completed. In esscence, they start to believe it's possible that they make this particular home their own.

Once their mind starts down this path, their faith in the buying process begins to grow. In their minds they'll start placing their furniture and other belongings in your home. Once this visualization begins, they're hooked and the home is as good as sold.

Tomorrow Lesson 12 - Escondido Sell Right Guide

Tomorrow you'll receive Lesson #12 of the Escondido Sell Right Guide, which will wrap up this training series by revealing the closing process from beginning to end.